Monday, June 14, 2010

Here baby have a Mountain Dew errr I mean Chocolate Formula

After hearing a snippit of this over at Momotics I felt compelled to say something too. I am familiar with the versions of toddler formula on the market which is a highly controversial topic to begin with, however, I had never heard of this Chocolate Flavored toddler formula.... yes I just said CHOCOLATE flavored.... the latest genius product to hit the market brought to you by Mead Johnson's Enfagrow.

Enfagrow PREMIUM Toddler Chocolate is a great-tasting toddler drink that is a milk-based powder for toddlers 12–36 months who are transitioning from infant formula or breast milk. Enfagrow PREMIUM Toddler Chocolate with Triple Health Guard™ provides a nutritional foundation for a developing toddler. It has as much calcium and vitamin D as whole milk for toddlers.

I'm sorry, is there a reason to flavor a nutritional supplement for babies with chocolate???!! I say babies because technically it is for those children over the age of 1... a 12 month old is still a baby in my book. I want to call up Mead Johnson and say "umm I'm sorry, take a look around folks, take a look at the obesity epidemic in this country and then justify to me why this would be a step in the right direction for our future and our children's futures"..... I have a feeling there would be dead silence on the other end of the line....

I mean are you serious???

Now let me go ahead and give some background to those of you who are thinking "well it's not THAT bad... it's just a chocolate flavor" this so called "nutritional supplement" contains 19 grams of sugar per serving! (one serving makes 6 oz) Let's put that in perspective, the same size serving of Mountain Dew contains 23 grams of sugar.... so why not just hop baby up on some Dew while you're at it eh??!! The third ingredient in this chocolate formula is sugar...

What's funny is that I'm literally sitting here watching this hit show "Dance Your Ass Off" essentially a dancing weight loss competition for severely obese individuals. I mean is it not clear to the American public that we have a serious issue here, obesity, diabetes, and other weight related issues are an epidemic in this country and yet we still have companies out there reinforcing the issues by putting Chocolate in a baby formula... what the hell is wrong with people today??

Unreal... that's all I can say about it... Since the public uproar they have pulled the chocolate flavor from the market but they're still selling a vanilla flavor which contains 17 grams of sugar per serving... wow way to make an effort ha!

I guess this is where the parenting aspect comes into play, we have to play referee and run damage control to keep companies and products like this out of our kids lives.... like we don't have enough of that to do anyway!


Alice / Life With Vivian said...

I've heard of this before and it absolutely disgusts me! You make some good points here about the obesity of america. Good post.

Momma Maven said...

I was just in shock, I literally couldn't believe it!

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